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HairOver: Building in Public Masterclass

HairOver is an AI app that shows you a haircut on your own face before you get it. This hub documents building it while it's still unfolding — the screens we shipped, the math behind pricing, the distribution plan, and the parts I haven't figured out. $1M MRR is the goal, not a result. Numbers get published when they're real.

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1. The Idea

A saved hairstyle photo is a photo of someone else's face and hair. HairOver exists to answer one question: would you actually choose this haircut if you could see it on you first?

Why I'm Building HairOver (and Why the Goal Is $1M MRR)

2. Building the MVP

The first version shipped as Stylora: photo → analysis → ranked style report → details → try-on on your own face. Real screenshots, and what I still can't answer about them.

What the First Version of HairOver Looked Like

3. Launch

HairOver is live on Google Play; iOS is planned. The marketing site went from first commit to SEO-ready in 30 days — built around hairstyle search intent rather than feature pages.

Building HairOver's Landing Page: 30 Days, 29 Commits

4. Monetization & Pricing

At roughly NPR 15 per generated image, cost decides pricing. My first model missed the app store cut and priced a $55 pack at a 2% discount. The rebuild is a plan, not a result — yet.

HairOver Pricing: What NPR 15 Per Image Does to Unit Economics

5. Distribution

Two X accounts with different jobs — the founder explains, the product demonstrates — plus SEO, creators, and UGC experiments. The plan is published before its results, on purpose.

My 30-Day X Plan for HairOver: Two Accounts, One Funnel

6. Growth

Activation, retention, conversion. The metric that matters most right now is first generation rate: how many people who upload a photo reach a look they care about. Numbers get published here once they're real.

HairOver Growth: The Funnel I'm Measuring Before I Have the Numbers

7. Founder Lessons & Mistakes

Rebuilding a landing page four times before it had traffic. Forgetting the platform's cut. Pre-writing posts for events that hadn't happened. Every lesson here is tied to something that actually happened.

Things I Got Wrong Building HairOver (So Far)

8. The $1M MRR Journey

$0 → $100 → $1K → $10K → $100K → $1M. Each milestone gets documented when it's reached — and until then, it's written as a target and a hypothesis, never as an achievement.

The Math Behind HairOver's $1M MRR Goal

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